Ecommerce competition is fierce and small UX flaws can silently kill conversions. While analytics show you what is happening on your site, session recordings reveal why. They replay real user journeys, uncovering hidden mistakes that frustrate shoppers and lead to lost revenue.
At RowebAI, we’ve analyzed thousands of ecommerce session recordings. Here are the top 5 UX mistakes we see most often and how to fix them to boost your store’s performance.
When menus are cluttered or unclear, shoppers struggle to find products. Session recordings often reveal users clicking multiple paths before abandoning. Streamline categories and make search highly visible to reduce frustration.
Complicated checkouts with endless fields lead to rage clicks and exits. Recordings frequently show customers dropping at payment steps. Simplify your checkout flow and allow guest checkout to reduce abandonment.
More than half of ecommerce traffic is mobile. Recordings reveal issues like buttons too small, images misaligned, or popups covering key actions. A mobile-first design ensures seamless shopping experiences.
If “Add to Cart” or “Checkout” buttons aren’t instantly visible, shoppers hesitate. Session recordings expose endless scrolling and confusion. Keep CTAs bold, above the fold, and consistent in design.
Nothing drives abandonment faster than surprise fees at checkout. Recordings consistently show shoppers bailing when shipping costs appear late. Display total costs upfront to build trust and keep users engaged.
With session recordings, you don’t have to guess about user struggles you can see them firsthand. Pair this with AI-powered insights from RowebAI to pinpoint friction instantly and turn browsers into buyers.
